"It's tough to sell any book, even a great book. Keep your sales expectations low, then work to exceed them, Focus on the long term. Successful indie authors must do many things well while avoiding mistakes that can undermine their opportunity." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Readers value their time more than the money in their wallet or purse. Book marketing has always been a word of mouth business. Your readers will market your book for you if the book touches their soul, or inspire mad passion." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"It's difficult to obtain honest critical feedback from friends and family because they'll be awestruck that you wrote a book and they won't want to hurt your feelings." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Profit is the sustaining lifeblood of any business. Profit means you get more out of it than you put in. Profit builds cash and provides an author the financial freedom to continue writing. If you never run out of cash, you'll never go out of business." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Invest sweat equity first. Use your head before you use your wallet. If after you release your book it starts selling well and generating a profit, then that's the time to consider reinvesting a portion of the profits back into the book, possibly in the form of an upgraded cover, new marketing, or hiring an editor to assist with a revised version." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Ebooks are immortal. If they don't sell well at first, you can upgrade the book. You can tweak anything about your book until you get the formula just right." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"If you honor the reader with a great read in your first book, then they will seek out your other books for their next read." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Some writers try to cut corners by dividing a single full length book into multiple shorter ebooks. Readers usually hate this and they will respond by reviewing your book poorly or ignoring it altogether. It's critical you honor your readers with a complete read." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"The most valuable contribution you have to give to the world is your time. Spend it wisely. Jealously guard it from distractions and inefficiency." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"When you price a book at free, you eliminate the financial risk readers’ face by giving you a try. Free works best if you have a deep backlist or you write full-length series" ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Don't allow your definition of success to be defined by others." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Most writers write first and foremost because they feel compelled to write. Writing is a deeply emotional process of self-discovery. Writing is one of the purest, most profound forms of creative self-expression." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"If you only have single book, consider offering it for free for a limited period of time. This is a great strategy for building early buzz and obtaining a critical mass of reviews at the major retailers." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"We writers, especially those of us who write fiction, are adept at imagining things that don't exist, or worrying about things we shouldn't worry about. Control the urge." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"The moment you decide to write a book, you should start marketing you, the author. The author is the brand." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Some writers fear it's difficult to turn their finished manuscript into an eBook. It's not difficult, it's easy. There are a lot of experts out there who will try to tell you that eBook publishing is difficult. And that you need to hire them to help you do it correctly. Hogwash. If you're moderately proficient with a word processor, you can publish an eBook." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
"Most of the overnight indie author successes you read about slaved away for years in obscurity as they hone their craft and built their platform." ~~ Mark Coker (Book: Secrets to Ebook Publishing Success)
Hope you enjoyed reading this collection of quotes.
