“Enchantment is not about getting your way solely for your own benefit. To the contrary, if you want enchantment to last, other people must benefit too.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“For people to like you, they have to accept you. For people to accept you, you have to accept them.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“People don’t screw around with people with many friends.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“The best way to defy a double standard is to defy it.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If you want people to trust you, show up physically and virtually.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Make your cause easy to swallow and therefore easy to follow.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Enchantment requires understanding why people are reluctant to support to your cause.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Instant successes are seldom instant and if you talk to the people behind these successes, you’ll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If you look hard enough, you will find something to agree on, even if it’s agreeing to disagree.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Instead of thinking you have the answer and trying to implement it; you should shut up, back off and find bright spots that are already working. The goal is to catalyze change, not get your own way.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Accept diversity and don’t take any crap.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If you give people benefit of the doubt and they validate you, don’t tolerate it.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“It’s not always true that you get what you pay for and if you have a loser of a cause, money won’t help. If you have a great cause money won’t matter. In practice adding financial incentives to a great cause may hurt it so think twice about using money as an enchantment tool.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Assume people are honest, smart, decent—not dishonest, stupid and conflicted. Don’t lose your civility when you communicate digitally. And assume everything you do is public and permanent, so you are leaving fingerprints for anyone to see forever.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Money is often not the sole or even primary reason for loving a job. Motivating people is not as simple as feeding money into employees and getting out results as if they are vending machines. Providing an opportunity for employees to achieve mastery, autonomy and purpose (MAP) is more important than money.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Judge yourself by what you’ve accomplished and other by what they intended. This means you are hasher on yourself than others and embrace an understanding attitude like his intentions were good.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If you don’t toot your own horn, don’t complain that there’s no music.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Not everyone is an ethical enchanter and even ethical enchanters can convince you to do something that’s not in your best interest.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“Delaying is the most important when you’re stressed, tired or sick because that’s when you’re apt to make a decision you’ll regret.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If someone presses you for a quick decision remember the phrase "Dopler Effect”--- the tendency of stupid ideas to seem smarter when they come at you rapidly.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“If you can’t avoid the tempting situations, then at least consider the impact your current actions will make in a year or more.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“You should exercise the most caution when people tend to believe experts even if they are wrong. You should expect advice is ground breaking, is too good to be true, attracts great deal of popular attention, comes from a source with impressive credentials in an impressive journal or receives the support of an entity that stands to gain from people believing the advice.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
“For bigger decisions it’s good to remember that the wisdom of the crowd is often less than it’s cracked up to be.” ~~ Guy Kawasaki (Book: Enchantment: How to Woo, Influence and Persuade)
Hope you enjoyed reading this collection of quotes.
