"People advice 'Fail early and fail often' with so much failure in the air, you can't help but breathe it in. Don't inhale. Don't get fooled by the stats. Other people's failure is just that: other people's failure." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"When something succeeds you know what worked--- and you can do it again. And the next time, you'll probably do it even better. Success is the experience that actually counts." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Unless you're a fortune-teller, long-term business planning is a fantasy. Why don't we just call plans what they really are: guesses." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Don't make assumptions about how big you should be ahead of time. Grow slow and see what feels right -- premature hiring is the death of many companies." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Anyone who runs a business that's sustainable and profitable, whether it's a big or small, should be proud." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"When you build what you need, you can also assess the quality of what you make quickly and directly, instead of by proxy." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"When you don't know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"You need a commitment strategy, not an exit strategy. You should be thinking about how to make your project grow and succeed not how you're going to jump ship. If your whole strategy is based on leaving, chances are you won't get far in the first place." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"You can turn a bunch of great ideas into a crappy product real fast by trying to do them all at once. You just can't do everything you want to do and do it well." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Use whatever you've got already or can afford cheaply. Then go. It's not the gear that matters. It's playing what you've got as well as you can. Your tone is in your fingers." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"People automatically associate quitting with failure, but sometimes that's exactly what you should do. If you already spend too much time on something that wasn't worth it, walk away. You can't get that time back. The worst thing you can do now is waste even more time." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Forgoing sleep is a bad idea. Sure you get those extra hours right now, but you pay in spades later. You destroy your creativity, morale and attitude." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Once ego and pride are on line, you can't change your mind without looking bad. The desire to save face trumps the desire to make the right call. And then there's inertia too: The more stream you put into going in one direction, the harder it is to change course." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"So much of the work an original creator puts into something is invisible. It's buried beneath the surface. The copycat doesn't really know why something looks the way it looks or feels the way it feels or reads the way it reads. The copy is a faux finish; it delivers no substance no understanding and nothing to base future decisions on." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Your goal is to make sure your product stays right for you. You're the one who has to believe in it most." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Being great at a few things often doesn't look all that flashy from afar. That's OK. You're aiming for a long term relationship, not a one-night stand." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Being obscure is a great position to be in. Be happy you're in shadow. You don't want everyone to watch you starting your business. It makes no sense to tell everyone to look at you if you're not ready to be looked at." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Don't be afraid to give a little away for free --- as long as you've got something else to sell. Be confident in what you're offering. You should know that people will come back for more. If you're not confident about that, you haven't created a strong enough product." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Trade the dream of overnight success for slow, measure growth. It's hard, but you have to be patient. You have to grind it out. You have to do it for a long time before the right people notice." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"The best apology won't rescue you if you haven't' earned people's trust. Everything you do before things go wrong matters far more than the actual words you use to apologize. If you've build rapport with customers, they'll cut you some slack and trust you when you say you're sorry." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"When you treat people like children, you get children's work." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"Easy is a word that's used to describe other people's jobs. ‘That should be easy for you to do....right?' But notice how rarely people describe their own tasks as easy." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
"When you're high on inspiration, you can get two weeks of work done in twenty-four hours. Inspiration is a time machine in that way." ~~ Jason Fried & David Heinemeier Hansson (Book: Rework)
Hope you enjoyed reading this collection of quotes.
